If you want good innovation, start with cutting out the word ‘good’ — This is a phrase that has been on the mind of the me since the first week of studying online course with Stanford University with Professor William Barnett, who teaches Strategy, a renowned course. In the digital…

What is grounded theory? Finding insights in qualitative research Mostly I saw people tend to come up with Thematic Analysis. I would like to introduce another way of doing analysis which also works as well. There are nothing right or wrong answers. Just a different method. Let’s read. Let’s role-play for a minute Imagine with me — it’s your…

Obviously, healthcare is complicated, complex and sounds horrendous. However, in other points of view healthcare domain could also mean meaningful work as part of your work is literally helping someone and making an impact in one way or another. Moreover, healthcare is an exciting and challenging field. As a designer…

Finding and recruiting research participants is one of the biggest bottlenecks to continuous, scalable research. Read effective ways to recruit participants. Sometime back, I lived in a building with a silly elevator. Every time I took it, I had to fiddle with the call buttons–figuring out the right order (floors…

For the Thai audiences please scroll down to translation in Thai Instead of trying to find over the internet what questions to ask in User Interviews, make sure you understand what techniques to use and when. They will make you a better researcher because instead of rigid questions that you…

It’s a bit too late to recap memory after the UXDI course have finished. However, I think my memory still able to give retrospective about the course due to the recency effect. Before I decided to start UX course at GA, my inspiration about UX was from Don Norman “The…

20/07/2016 Week 5X04 Background It is reasonable to believe that my UXDI8 instructor prefered Medium and UX stack exchange. I am almost convinced that he might get a commission from these two websites. I, personally, do not really prefer the concept of UX Stack Exchange or Stack Overflow even though…

Have you ever thought why sometimes it so difficult to find contact us or help in several websites? Before thinking about the answer, I want to raise a question. What would people do when contacting a company? …