Kobie ArayatakulIdea is Cheap? Really?Ideas are quite inexpensive.” Really? Because when this belief is true, copying can occur without shame, as they believe that execution…3 min read·Aug 28, 2023----
Kobie ArayatakulTo get good innovations, you have to start by cutting out the word ‘good’.If you want good innovation, start with cutting out the word ‘good’” — This is a phrase that has been on the mind of the writer since the…6 min read·Mar 10, 2023----
Kobie ArayatakulAnalyze Qualitative Data from UX Research: Grounded TheoryWhat is grounded theory? Finding insights in qualitative research10 min read·Mar 8, 2023----
Kobie ArayatakulExperience Research in healthcare is easier than you think!Obviously, healthcare is complicated, complex and sounds horrendous. However, in other points of view healthcare domain could also mean…7 min read·Jan 22, 2022----
Kobie ArayatakulA Guide to recruiting researchFinding and recruiting research participants is one of the biggest bottlenecks to continuous, scalable research. Read effective ways to…17 min read·Jun 7, 2021----
Kobie Arayatakul3 Questions Techniques in User Interview ( 3 เทคนิคในการทำ User Interview)For the Thai audiences please scroll down to translation in Thai5 min read·Apr 22, 2021----
Kobie ArayatakulWeek 10 — RetrospectiveIt’s a bit too late to recap memory after the UXDI course have finished. However, I think my memory still able to give retrospective about…3 min read·Sep 2, 2016--1--1
Kobie ArayatakulDark Pattern (?)Have you ever thought why sometimes it so difficult to find contact us or help in several websites?7 min read·Jul 26, 2016--3--3